Why have an About Us page? With thousands upon thousands of stores living on the internet, it’s important to set your business apart. An About Us page helps shoppers become familiar with you and your brand. Familiarity leads to trust, and trust leads to conversion. Everyone wins!
You want to give shoppers a reason to buy from you over someone else, plus at the same time establish that you’re a professional online merchant. Just think about what makes your journey to e-commerce unique, endearing, funny or memorable. It could be the reason you decided to get into the business, how you left a terrible job to strike out on your own, or something interesting about the products you sell.